But what happens if the next big catwalk trend that you encounter in Paris ISN’T on the high street yet?! 

This feeling of discovery is at the center of Who’s Next Paris 2026, returning to Paris Expo Porte de Versailles from 5 to 7 September 2026.

France’s Who’s Next, one of the leading European fashion and lifestyle trade events, brings three days of fashion business in Europe to brands, buyers, retailers, stylists, journalists and other professionals from the industry.

Unlike a traditional consumer fashion show, Who’s Next Paris fashion trade show differs from a consumer fashion shows; in part, because it is geared toward the trades and international buyers rather than the public. Hall 1 in Paris Expo Porte de Versailles will host the edition set for Saturday and Sunday from 9am to 7pm, with Monday hours from 9am to 6pm.

The History And Significance Of Who’s Next Paris

Launched in 1994, Who’s Next has morphed over a period of more than three decades into one of the main gathering hubs for Europe’s fashion and lifestyle sector. According to organiser WSN, the event is a fusion of commercial opportunity and creative discovery, combining women’s ready-to-wear collections, accessories, jewellery and beauty and lifestyle products.

The sheer size of the event is striking. Every edition has around 38,000 visitors as approximately 70% buyers from retailers, department stores, multi-brand stores and e-commerce. Approximately 1,200 exhibiting brands are joined by journalists, stylists, influencers and trend agencies as well as buying offices to add an international component to the show.

For anyone interested in where fashion and lifestyle retail could be going, that makes the Who’s Next Paris fashion show an essential click. Visitors will be able to explore collections, connect with designers and brands, evaluate rising trends and establish relationships that have the potential to last well beyond the three-day-long exhibition.

This is why Who’s Next also consciously goes beyond just apparel. The fashion, beauty, lifestyle, business, trends and community ecosystem is tightly integrated within WSN’s overall structure, while the broader WSN portfolio connects different segments of the creative industries.

The September edition is running in conjunction with Bijorhca, the international jewellery trade show, and other WSN events such as Interfilière Paris, Curve Paris and Shoppe Object Paris all line-up at Porte de Versailles around the same date. In doing so, this offers an exceptionally tight window of opportunity for corporate buyers to cover multiple marketplaces in Paris at once.

Sustainability is yet another easy and increasingly important component of the event. The WSN initiative ‘IMPACT’ and ‘NEONYT PARIS’ bring focus to sustainable business and products on eco-responsible fashion and design themes.

Getting Around Paris During Who’s Next 2026

Transportation is one such concern, especially for international buyers and senior fashion professionals visiting booths during a busy exhibition day. While Porte de Versailles has excellent public transport links such as Metro Line 12, tram T2 and T3a, and Bus 80, delegates may have multiple appointments across the city in the same day…

In case the agenda consists of the exhibition, hotels, showrooms and restaurants throughout the entire city, along with private meetings, a luxury chauffeur service in Paris can provide a good alternative for comfort. Instead of scheduling multiple trips, a private chauffeur can ensure that the day’s itinerary remains on schedule.

A private chauffeur in Paris is also useful for overseas buyers as soon as they arrive. Airport transfers will be able to take passengers as far as their hotel and onwards from there to Porte de Versailles, whilst return trips can be timed around departure times.

In France, premium chauffeur transportation is commonly described as a voiture de tourisme avec chauffeur (VTC) service. Executives working in the fashion sector heading out to Who’s Next may find private pre-booked travel suitable for getting between business meetings while still maintaining comfort and privacy.

Especially for those buyers who have their days booked with showroom appointments and meetings, a dedicated chauffeur service for Who’s Next Paris becomes essential. Directly traveling between locations is one more layer of the logistical burden that can make navigating a new city easier.

Corporate groups can also hire a corporate chauffeur for Who’s Next Paris, where multiple colleagues, clients or business partners require coordinated transfers. Premium cars (think Mercedes-Benz Sprinters) could offer shared travel with comfort between the event and other destinations in Paris.

Conclusion

Ultimately, Who’s Next is really more than a fashion show. The fair has grown with the excitement of its first year in 1994 and now is one of Europe’s most important meeting places for buyers from around the world to meet acclaimed brands, concepts that push boundaries with innovation sprawling outwards into established businesses and cross over creativity as beauty immerses into wider sectors where many fashion buyers also delve. Taking place in September 2026, Paris will continue to inspire its dedicated attendees (38k+ visitors and 1,200 exhibiting brands per edition): a meeting point for the movers and shakers who are changing the game!

Professional chauffeur transportation adds another convenience layer for visitors who may not want to settle with travel arrangements that fit less business astuteness across their schedules. 

RolDrive chauffeur services provide high-end travel solutions for international fashion professionals and over the years has offered suitably deluxe transport options to corporate and private jet travelers; making every journey around Paris just as pleasant as the experience within!

RolDrive – Your trusted travel partner.

FAQs

• Who attends Who’s Next Paris?

Who’s Next Paris is primarily attended by global fashion professionals, including over 38,000 international buyers from multi-brand stores, department stores, and e-commerce platforms. Additionally, the event welcomes around 1,200 exhibiting brands, independent designers, trend forecasters, stylists, and fashion journalists from over 125 countries.

• What can you expect at the Who’s Next Paris trade show?

Attendees can look forward to exploring next-season collections across ready-to-wear fashion, accessories, footwear, and jewelry. The event also features a rich program of trend-setting masterclasses, innovation forums like TRAFFIC, and sustainable fashion highlights within the dedicated IMPACT sector.

• How do I get to Who’s Next Paris?

The trade show is held at the Paris Expo Porte de Versailles, which is directly accessible via Metro Line 12 or Tramways T2 and T3a. For a more private, seamless journey through Paris traffic, you can instead book a premium vehicle with RolDrive chauffeur services.

• Can I book a chauffeur for Who’s Next Paris?

Yes, you can easily secure a luxury vehicle and a professional driver through RolDrive chauffeur services for the duration of the event. This ensures a comfortable, stress-free commute to and from the venue, allowing you to prepare for your business meetings on the go.

• Can I arrange airport transfers for Who’s Next Paris?

Yes, you can arrange executive airport transfers with RolDrive chauffeur services to collect you directly upon arrival. Your professional chauffeur will track your flight into Charles de Gaulle (CDG) or Orly (ORY) airports, handle your luggage, and provide a direct ride straight to your hotel or the exhibition grounds.